selfie at work © rachael schafer

Partial Client List

Design House Greetings, Artists To Watch Greetings, Mpix, Camelbak, Cost Plus World Market, Worldwise Pet Products, City of Cupertino, 826 Valencia, 18 Rabbits Granola Bars, The Rumpus Literary Magazine


I’m an artist+illustrator born and raised in Tennessee living in San Francisco, Ca with my husband and daughter. I love to travel and I find inspiration anywhere I go. The cities I visit heavily influence my work along with the wild nature I was surrounded by while growing up in Tennessee. I love hand drawn lettering, repeat patterns, characters and color.

I split my time between developing my own ideas with my illustrations applied to them and doing brief-based work for my treasured clients. I license my illustration, artworks, prints & patterns or sell them outright. I also create branding and design for small business owners, both as part of a team and solo. My early interest in all things visual and the internet led me to study graphic design and fine art, and eventually to move to San Francisco and work in both digital and print design and illustration. In the past I’ve worked with startups, agencies, and small boutique companies both in-house and freelance.

My focus in general is illustration, lettering, surface pattern design and branding work. I’ve been told by my clients that my work has helped them to achieve greater recognition in their particular sphere, and has helped to strengthen and add interest to their brand. If you have an illustration, lettering, branding or creative strategy need, I’d love to work with you to make your product or identity sing. To keep up with me and my work, sign up for my newsletter or fill out the form below.

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