I began working on a freelance basis with Blue Shield of California and was offered a fulltime position within a couple of months. One of my initial projects was to translate the print version of the Annual Report into an online version. The theme of the report was ‘A day in the life’ of a BSC insurance holder. I came up with the idea of using dynamic rollovers to highlight the specific time that applied to a specific consumer. I designed the page to fit within the BSC styleguide and selected the stock photo to accompany the ‘time’. The BSC management team unanimously approved my design.