When the fabulous and artful Modern tile company Modwalls approached me to do some user experience and visual design for them, I was over the moon! I explored their warm and highly approachable, unique brand and decided that their site could more clearly convey their aesthetic using a more minimal range of bright, welcoming colors. I also eliminated the confusion causing array of sidebar and topbar and condensed the navigation into one top nav with a brand friendly, color-coded selection of dropdown menus. I was happy to hear that their web-based sales increased following the rollout of the redesign. The company continues to grow and flourish and I would jump at the opportunity to work with them again!